Privacy Policy

Information we collect

Information you provide directly

• Contact and account details, such as your name, email address, phone number, shipping and billing address, and account login information.
• Order and transaction details, including products selected, purchase history, delivery preferences, discounts, returns, exchanges, and payment confirmation.
• Prescription and lens-customization information you submit for an eyewear order, including uploaded documents or measurements.
• Messages sent to Client Services, return requests, reviews, survey responses, and other information you choose to share.
• Marketing preferences, including email or SMS sign-up and unsubscribe activity.

Payment information is handled by the payment providers offered at checkout. We receive transaction confirmation and limited payment details, but we do not store your full payment-card number.

Information collected automatically

When you use the site, we and our service providers may collect your IP address, browser and device type, operating system, approximate location derived from IP address, referring page, pages and products viewed, cart and checkout activity, dates and times of visits, cookie or similar identifiers, and interactions with our emails or advertisements.

Information from other services

We may receive information from payment providers, shipping carriers, order-tracking services, fraud-prevention providers, analytics and advertising platforms, social platforms, and other services involved in operating the storefront or fulfilling your request.

How we use information

• Process payments, fulfill and deliver orders, provide tracking, and manage returns or exchanges.
• Prepare prescription or customized lenses and communicate about details needed to complete the order.
• Provide customer support, answer questions, and maintain account and order records.
• Send transactional messages and, when permitted, marketing communications.
• Operate, secure, troubleshoot, personalize, and improve the site and shopping experience.
• Measure site performance, product interest, advertising, and campaign effectiveness.
• Detect fraud, misuse, security incidents, or other prohibited activity.
• Comply with legal, tax, accounting, and regulatory obligations and enforce our terms and policies.

When we share information

We disclose personal information only as needed to operate the business, fulfill your requests, market our products, protect the site, or comply with law. Recipients may include:

• Commerce, hosting, content-delivery, security, fraud-prevention, and website-technology providers.
• Payment processors and financial-service providers used to complete a transaction.
• Prescription-lens laboratories and other product-customization providers involved in your order.
• Warehouses, shipping carriers, delivery and order-tracking providers.
• Email, SMS, customer-support, review, analytics, and advertising providers.
• Professional advisers, regulators, courts, law enforcement, or other parties when disclosure is legally required or reasonably necessary to protect rights, safety, and property.
• A buyer, investor, lender, or successor in connection with a merger, financing, reorganization, or sale of some or all of the business, subject to appropriate confidentiality protections.

We may also share information at your direction or with your consent. Aggregated or de-identified information that cannot reasonably identify you may be used and disclosed for lawful business purposes.

Prescription information

If you order prescription eyewear or another customized lens option, we use the information you provide to review the request, prepare the product, resolve questions, and maintain an order record.

Cookies, analytics, and advertising

Cookies and similar technologies help keep the cart and checkout working, remember preferences, protect the site, understand how visitors use it, measure marketing performance, and show or evaluate advertising.

You can limit cookies through your browser settings. Blocking some cookies may prevent parts of the site—such as the cart, checkout, saved preferences, or account features—from working correctly.

We do not sell personal information for money. Some privacy laws may treat the use of advertising or analytics technologies as a “sale,” “sharing,” or targeted advertising. Where those laws apply, you may request to opt out by emailing shop@yardenrasa.com with the subject “Privacy Request.” You can also manage advertising preferences through the settings offered by your browser or the relevant advertising platform.

Our site may link to third-party websites or social platforms. Their privacy practices are governed by their own policies, not this one.

Retention and security

We retain personal information for as long as reasonably necessary to provide the services described here, maintain business and transaction records, resolve disputes, prevent fraud, enforce agreements, and meet tax, accounting, or other legal obligations. Retention periods vary by the type of information and the reason it was collected.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, transmission, or storage system can be guaranteed completely secure, so we cannot promise absolute security.

Your choices and privacy rights

Depending on where you live, you may have the right to request access to, correction of, deletion of, or a copy of personal information; withdraw consent; restrict or object to certain processing; or opt out of certain targeted advertising, sale, or sharing.

• Marketing messages: Use the unsubscribe link in a marketing email. Transactional order and service messages will still be sent when needed.
• Account or order information: Contact Client Services to correct inaccurate information associated with an order or account.
• Privacy request: Email shop@yardenrasa.com with the subject “Privacy Request” and describe what you are requesting.

We may need to verify your identity before completing a request and may retain limited information where required or permitted by law. If an authorized agent submits a request for you, we may request proof of authorization. We will not discriminate against you for exercising an applicable privacy right. If we decline a request, you may reply to our decision and ask us to review it.

Children and international visitors

The site is not directed to children under 18, and we do not knowingly collect personal information from children under 18. If you believe a child has provided personal information, contact us so we can review and delete it as appropriate.

YARDĒN RÄSA operates from the United States. If you visit or place an order from another country, your information may be processed in the United States or other locations where our service providers operate, subject to applicable safeguards and law.

Changes to this policy

We may update this policy as our services, technology, or legal obligations change. The revised policy will be posted on this page with a new “Last updated” date. We will provide additional notice when required by law.